Monthly Archives: March 2011

Burger King partnered with Cue Digital Media to promote their new sandwich, The Whiplash Whopper. The plan consisted of site skins and roadblock ad units. Targeting trendsetting males with a taste for the extreme, Burger King ran this campaign on UFC.com. The campaign ran for one week leading up to the UFC 124 fight in […]

Leveraging the video-centric sites of Heavy and College Humor to reach a younger male target, General Mills humorous Pizza Pops pre-roll campaign successfully built awareness for the brand and engaged the target in the perfect online environment to capture their attention.

Live Nation partnered with Cue Digital Media to promote Rammstein’s upcoming Canadian tour. The plan consisted of site skins and geo-targeted companion big box units. Aimed towards increasing awareness and ticket sales amongst hardcore male listeners, Live Nation ran this campaign across UFC.com linking the creative directly to the online ticket purchasing centre. CAMPAIGN HIGHLIGHTS

Alliance Films partnered with Cue Digital Media for a UFC promotion to showcase their latest release The Mechanic. The plan consisted of high-impact takeovers, site skins, co-branded contest page drivers, and video preroll. Targeting the male action enthusiast Alliance Films ran this campaign through UFC.com and UFC’s Facebook page. CAMPAIGN HIGHLIGHTS

Activision partnered with Cue Digital Media for their launch of Call of Duty: Black Ops. The plan consisted of rich media takeovers, roadblock ad units, site skins, and video preroll. Targeting the trendy, tech-savvy, male gamer, Activision ran this campaign across Heavy.com, CollegeHumor.com, UFC.com and FunnyorDie.com. CAMPAIGN HIGHLIGHTS

Toyota partnered with Cue Digital Media to showcase its Scion model amongst it’s demographic of urban savvy trendsetters. The campaign ran on both Heavy.com and FunnyorDie.com delivering over 600,000 impressions directly to this targeted demographic over the campaigns life.

Coors Light partnered with Cue Digital Media for their yearly Coors Light Golf Experience promotion. The plan consisted of rich media takeovers, site skins, a Coors Light branded custom channel, and video preroll. Targeting thrill-seeking young males, Coors Light ran this campaign, and its custom channel, on Heavy.com and CollegeHumor.com. CAMPAIGN HIGHLIGHTS