Monthly Archives: November 2017

  Don’t be Fooled by the ‘Bait and Switch’   There are companies in the digital ad space that are transparent and reputable. And then there are others. The latter bunch will sometimes stoop to “bait-and-switch” tactics. Their media kits and proposals might incorporate site lists that include premium publications. That’s the bait to win […]

Programmatic marketing has been a boon to our industry. It allows brands to pinpoint the exact demographics they need to reach, as well as when and how often their ads will be seen and on which publishers. Advertisers today have more control than ever before in terms of achieving effective outcomes. But sadly there are […]