Cue Digital Media Announces Exclusive Canadian Partnership With USA Today Sports Digital Properties


Cue Digital Media, A Global Sports and Entertainment Company announces a new exclusive partnership to represent USA TODAY Sports Digital Properties Canadian inventory. The new Cue Sports division will represent a collection of over 750 sports sites, covering every major pro sports league, a one-stop shop for fans, and for brand advertisers seeking to engage sports fans in meaningful and unique ways.

Cue Sports, with the addition of USA TODAY Sports Digital Properties, is now the leading online Canadian Sports Network” said David U.K., CEO and Founder. “USA TODAY Sports Digital Properties has aggregated the top sports sites in North America providing quality sports coverage of every major league, NHL, NFL, MLB, NBA, and UFC/MMA along with the Golf, Tennis, Action and Lifestyle Sports sites.

USA TODAY Sports Digital Properties was formed to integrate premium sports properties and provide compelling mainstream sports, action sports and MMA content for sports fans”, said Chris Pirrone, General Manager, USA TODAY Sports Digital Properties. “As one of the most-visited sports properties online, our audience reach and scale is immense,” said Pirrone. “Our partnership with Cue Digital Media allows us to help agencies and advertisers target Canadian sports fans to drive sales and build brand awareness by engaging passionate sports fans with custom executions across online display, mobile, video and social channels.”

USA TODAY Sports Digital Properties reaches 1.6 Million Unique Canadian Visitors and ranks in the Top 10 Sports Sites in Canada.”
Cue Sports has the third largest online Sports audience in Canada* ComScore Media Metrix, Canada December 2012.

Cue Digital Media sells online advertising as well as partnerships to major agencies and Fortune 100 brands. Cue Sports has the third largest online Sports audience in Canada and Cue reaches a total of 22.2 Million Unique Visitors in Canada according to ComScore Media Metrix, December 2012. Cue represents some of the most recognized, high profile digital sports and entertainment websites all heavily frequented by men such as USA TODAY Sports Digital Properties, SB Nation, Ultimate Fighting Championship (UFC®), MMA Junkie, Major League Soccer,, College Humor, TheChive, Funny or Die, Spike TV, Kongregate, CheatCC and

About Cue Digital Media

Cue Digital Media® ( is a uniquely positioned global digital sports and entertainment company that helps brands engage consumers online. Brands can leverage Cue’s ability to deliver digital engagement to their consumers in two ways; taking advantage of its exclusive premium sports and entertainment publisher partner model, and its award-winning Branded Content production and distribution capabilities.

Cue Digital Media reaches over 22 Million Unique Visitors, 81.6% of Canadians Online and is one of the largest Canadian online publishers targeting the male demographic. Cue exclusively represents the world’s leading sports and entertainment publishers such as USA TODAY Sports Digital Properties, SB Nation, Viacom, Ultimate Fighting Championship – UFC®, MMA Junkie, Funny or Die, College Humor, Heavy, DBG, Spike TV, Gametrailers, Kongregate, CheatCC and theCHIVE.

About USA TODAY Sports Digital Properties

The USA TODAY Sports Digital Properties is currently the fifth-largest digital sports audience with over 24 million unique monthly users in the USA and 1.6 Million Unique Visitors in Canada, according to the December 2012 comScore report. USA TODAY Sports Digital Properties is comprised of national, local and enthusiast sport audiences; 11 directly owned and operated digital sports properties; 500 exclusive representative and partner sites; and 15 sports channels dedicated to reaching vertical sports enthusiasts.

Sports Channels include: the National Hockey League (NHL), National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), NCAA Football (NCAAF), NCAA Basketball (NCAAB), National Association for Stock Car Auto Racing (NASCAR), Fantasy Sports, Soccer, High School/Prep, Hispanic, Action, Outdoor, Lifestyle and Mixed Martial Arts (MMA)/Ultimate Fighting Championship (UFC).

The USA TODAY Sports Digital Properties is a division of USA TODAY. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


David U.K., CEO, Cue Digital Media Inc.

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