Branded Entertainment

Engage Your Consumer Like Never Before

Branded entertainment is quickly becoming the single most effective way for advertisers to engage audiences online with video. In the U.S., for short-format video-centric publishers like College Humor, 70% of advertising campaigns or more now feature some type of branded video content integration. While Canadian online branded video has not yet reached this level of prevalence, it is poised to do just that. As a country Canada is the #1 per-capita consumer of online video according to comScore – and with few Canadian advertisers currently participating in this space – it’s only a matter of time before this opportunity is more fully exploited by brands.

Why Work with Cue?

Producing and activating branded entertainment properly is often challenging for brands – placing a :30 second TV spot on Facebook rarely produces results. So where do you start and how do you create and distribute content that will be successful in the online environment and engage your target? Enter Cue Digital Media’s Branded Entertainment Team. Combining extensive award-winning digital production experience with innovative ideas, Cue Digital Media develops, licenses, produces and syndicates exclusive digital branded entertainment content for advertisers, and we have been producing content in Canada since 2003.

We have won several international awards, and develop, direct, produce and deliver the best branded Content in Canada with guaranteed results. Every program we have executed has delivered in excess of 500,000 views with branding and impressions exceeding clients expectations with measured results, performance and lift on brand recognition and purchase intent. Need more proof? Check out our awards, events we’ve filmed, and view our Molson Canadian Code Case Study where we generated in excess of 7 million views.

Cue Digital Media Branded Entertainment Awards:

  • 2009 Silver medalist, Media Innovation Award
  • Digital Single Platform Canada Toronto, Canada – Global Award Winner
  • MEC Global Worldwide Competition New York, USA
  • MIXX Awards Finalist – Branded Content IAB Awards New York, USA

Case Study: NAPA Auto Parts – Honda Indy

Canadian events we have filmed:

Dozens of Coors Light Trauma Series Action Sports Events – Molson Canadian Code – Virgin Mobile Concerts in Vancouver, Calgary, PEI and Toronto (3 consecutive years) – Bud Camp (2 consecutive years) – Kokanee Crankworx – Axe on the Street – Spring 2009 and Axe Circus of Awesome Fall 2009 – Bud Light Wakestock – Coors Light Golf Experience – Movie Interviews for: Hall Pass – Red Riding Hood – Sherlock Holmes – Clash of The Titans – Gran Torino – Cop Out – Ninja Assassin – The Watchmen and more – Artist interviews with: Warner – EMI – Sony – Universal Music – and Official Media Accreditation at the Juno’s and The Toronto International Film Festival.

Get Started

For more information on Branded Content or to get started, please email us by clicking here: