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Cue Digital Media Lands New Partnership With Inverse Media

TORONTO (January 8, 2018) – Cue Digital Media announced today a new partnership with Inverse Media – the technology-driven media company delivering millennials the latest digital, culture, science, and innovation news.

Always asking “What’s Next?”, Inverse was launched in 2015 by Dave Nemetz, the co-founder of the popular sports website, Bleacher Report. Nemetz wanted to inspire young adults with a scientific approach to analyzing culture and a cultural approach to talking about science.

As part of the partnership, Cue will manage Inverse’s advertising inventory in Canada, giving advertisers exclusive access to the thousands of engaged millennials who are connecting with the Inverse platform every day. 

Overall, Inverse attracts 300,000 Canadian millennials each month according to the latest data from comScore (October 2017).  

“Inverse is hyper-focused on serving a forward-looking audience, through innovative editorial and a best-in-class mobile web experience,” said David U.K., CEO, Cue Digital Media. “It’s wonderful to partner with dynamic publishers like Inverse who actually connect with millennials in a meaningful way.”

The creative advertising teams from both companies will work together to produce dynamic brand integrations and optimize programmatic revenues across all Inverse platforms in Canada.

“Inverse has seen tremendous growth in Canada and this audience is integral to our global community,” said David Spiegel, Chief Revenue Officer, Inverse. “It is amazing to work with an engaged partner like Cue who truly understands the market and can help create smart and engaging experiences.”

 

About Inverse

Inverse is a digital media and entertainment company focused on sparking curiosity about the future with an audience of over 10 million monthly uniques on its website and 50 million people per month across all platforms. Through thought-provoking editorial, original video programming, and unique angles and topics, Inverse serves a perpetually inquisitive and forward-looking audience so they can go deeper on their passions and get smarter about the future.

For more information visit http://www.inverse.com.

About Cue Digital Media

Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 18 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

For additional information, please contact:
Greg McIsaac
PR@cuedigitalmedia.com
416-458-3591
http://cuedigitalmedia.com/

Don’t be Fooled by the ‘Bait and Switch.’ Working Together to Prevent Fraud.

 

Don’t be Fooled by the ‘Bait and Switch’

 

There are companies in the digital ad space that are transparent and reputable. And then there are others.

The latter bunch will sometimes stoop to “bait-and-switch” tactics. Their media kits and proposals might incorporate site lists that include premium publications. That’s the bait to win the business. But they might never actually get placement on these sites.

That’s where the switch comes in. These ad networks rarely get any significant inventory from a premium publisher and instead spend the revenue on some of the less expensive, less desirable – and perhaps even fraudulent – sites on their list. Good for their margins; not so good for the client/agency.

The network might come back to the buyer with a screen capture of the ads on the premium site, even though the impressions really came from those more dubious publications.

Some companies commit even more egregious acts of deceit. They don’t own, operate or legally represent any of the inventory they say they represent, but compile lists from ad exchanges that include premium sites that would be well beyond the demand side’s budget. The rest of the list is made up of sites the client might look upon as filler. But guess where the ads will end up? These companies try to cover themselves with small print that reads, “we guarantee the plan will fall across this list but cannot confirm impressions across every site.”

And there are other deceptive practices. Some networks might keep sources on their list that they formerly represented but no longer do. Anything to hook buyers.

This is not only happening in digital media, but it has now also caught on with Connected TV. We saw this happen recently with a video ad network claiming they represented 4 different billion media companies for their Connected TV inventory – none of which was true. Those companies all were signed exclusively to us.

Luckily, some advertisers have caught on. And yet some companies continue to employ these shady manoeuvres.
A little bit of vigilance will help advertisers avoid getting reeled in.

How to Avoid the Bait and Switch

  • If a site list appears too good to be true, it probably is
  • Ask to have impressions verified in pre- and post-buy reports.
  • Be direct with the seller: ask if you can buy only the premium site as a one-site buy. If the seller says no, then
    chances are it doesn’t have the rights.
  • You can always get the publisher to verify whether the seller does in fact have Canadian rights to its inventory.
    Ask for a contact reference directly to the site itself.
  • Let’s stamp out fraud in programmatic advertising!

    Programmatic marketing has been a boon to our industry. It allows brands to pinpoint the exact demographics they need to reach, as well as when and how often their ads will be seen and on which publishers. Advertisers today have more control than ever before in terms of achieving effective outcomes. But sadly there are many cases in which advertisers believing they’re getting placement on premium publishers are being duped.

    There are several ways it can happen.

    If supply-side platforms (SSPs) have mismatching domain and webpage information for a publisher, a brand can be unwittingly paired with content with which it would not want to be associated. We have heard plenty about fake news lately, and nobody wants to be connected to that.

    Programmatic buyers also can be fooled by ad networks presenting an SSP’s site list as its own. This unauthorized reselling is known as “arbitrage.” An impression might be sold among multiple ad networks before reaching the advertiser. A dodgy network in the chain could be misleading about its inventory and that’s when domain spoofing—paying for one site but getting another—can happen. Premium publishers are the most victimized because of their inventory’s desirability.

    The Financial Times recently uncovered 300 accounts fraudulently claiming to sell FT.com inventory, pegging the value of this bogus inventory at US$1.3 million per month. It has demanded offending ad exchanges remove this inventory and has implored clients and agencies to be vigil about dealing only with its official exchange partners.

    The IAB Tech Lab has come up with a solution to combat arbitrage and domain spoofing. The project is called ads.txt—an acronym for Authorized Digital Sellers. Publishers post a list of authorized sellers to their domain, which buyers access via the publisher’s URL with the “/ads.txt” add-on. Buyers can compare the list against data in OpenRTB bid requests and are then able to separate authorized ad exchanges from would-be fraudsters.

    Cue Digital Media wholeheartedly supports the IAB Tech Lab’s initiative and has asked all our publisher partners to implement the system. But our industry still has a long way to go. According to a recent study by MarTech Today, less than 7% of the most-trafficked sites in the U.S. have adopted ads.txt.

    And yet with education it will become clear the outcome will be a win for all. Together we will stamp out the fraud that can make advertisers skeptical, instead allowing them to get the maximum benefit of programmatic marketing and their campaign budgets while helping publishers to continue producing premium content.

    Cue Digital Media Makes The Profit 500 List 4 Years Straight

    Cue Digital Media Ranks #27th on 2017 PROFIT 500

    Marks the fourth year in row that Cue Digital Media has been named
     to the prestigious list

    TORONTO (September 14, 2017) – Canadian Business and PROFIT today ranked Cue Digital Media the 27th Fastest Growing Marketing and Media Company in Canada on the 29th annual PROFIT 500 list of Canada’s Fastest-Growing Companies. The definitive list ranks Canadian businesses by their five-year revenue growth and is available in its entirety in the October issue of Maclean’s Magazine and online at CanadianBusiness.com.

    Cue made this year’s PROFIT 500 list with a five-year revenue growth of 274%. This marks the fourth year in a row and the 4th time that Cue Digital Media has been named to PROFIT’s esteemed list.

    Cue represents a slate of premium international media companies and publishers in Canada including Crackle, CNN, Bleacher Report, Us Weekly and Business Insider. Overall, Cue’s digital assets reach more than 17 million unique Canadians each month, 65% of all Canadians and 80% of all Millennials (comScore August 2017).

    “Our focus has always been on maximizing promotional opportunities for our partners and clients, so it is absolutely wonderful to have this type of industry recognition,” said David U.K., CEO and Founder, Cue Digital Media. “A top ranking among the hundreds of Canadian media and advertising companies is a testament to the tireless efforts of our entire team.”

    The PROFIT 500 recognition caps off a remarkable summer for Cue, which saw the company open a new office in Montreal and expand its workforce by 40% in 2017 year to date to better support its partners, platforms, and new business.

    Cue also recently announced a dynamic new partnership with Crackle to represent Sony Pictures Television Networks’ popular free, ad-supported streaming network in Canada.

     

    About Cue Digital Media

    Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

    About the PROFIT 500

    For 29 years, the PROFIT 500 has been Canada’s most respectable and influential ranking of entrepreneurial achievement. Developed by PROFIT and now published in Maclean’s magazine and at CanadianBusiness.com, the PROFIT 500 ranks Canadian companies on five-year revenue growth. For more information on the ranking visit PROFIT500.com or CanadianBusiness.com.

    About Canadian Business

    Founded in 1928, Canadian Business is the longest-serving and most-trusted business publication in the country. It is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Learn more at CanadianBusiness.com.

     

    For additional information, please contact
    Greg McIsaac
    PR@cuedigitalmedia.com
    416-458-3591

    Crackle Selects Cue Digital Media As Exclusive Advertising Sales Representative In Canada

    Crackle, Sony PICTURES TELEVISION NETWORKS’ Free Ad-SUPPORTED Streaming Network, Selects Cue Digital Media AS EXCLUSIVE Advertising Sales REPRESENTATIVE IN Canada

    TORONTO (August 30, 2017) –Cue Digital Media has been selected as the exclusive advertising sales representative in Canada for Crackle, Sony Pictures Television Networks’ free, ad-supported streaming network, it was announced today.

    As part of the new alliance, Cue will represent the AVOD service’s entire Canadian portfolio. Anchored by a robust library of premium and curated content including popular TV series, blockbuster feature films and originals, Crackle is available in Canada on a wide variety of platforms including connected TVs, mobile devices, video game consoles and online.

    Cue is an industry leader and currently represents a slate of premium international media companies and publishers in Canada including Turner Broadcasting, CBS Interactive, Vox Media and Business Insider.

    Jason Sorger, Crackle’s Vice President, Global Distribution, Partnerships and Digital Networks, said: “As we continue our expansion in North America, our new exclusive relationship with Cue Digital Media, a leader in the ad sales community, will serve us well. They will work with us to build on our relationships with existing and potential ad sales and develop customizable programs that suit their needs in a highly competitive media environment.” He added: “For so many reasons, Crackle is an attractive proposition to both consumers and advertisers and in a world where SVOD and cable services continue to drive up the price of consumers’ personal bundles, a service like ours, which is completely free, matters more than ever.”

    “As viewing habits continue to evolve, more and more Canadians are looking to forgo subscription fees and turning to Crackle is the perfect alternative,” said David U.K, CEO Cue Digital Media. “We are looking forward to working with Canadian advertisers to connect their brands with the millions of tech savvy Canadians who are attracted to the network’s incredible inventory of blockbuster movies and binge-friendly original productions – for a price that works for everyone — free.”

    What You Need to Know About Crackle

    ● Crackle is available globally in multiple territories
    ● Crackle is available on all of your favorite devices including Apple TV, Roku, Android, PlayStation and Xbox
    ● Crackle is free and available throughout Canada with no subscription or commitment required
    ● Hollywood hits now available on Crackle include eOne’s Academy Award winning thriller Zero Dark Thirty;

    critically acclaimed drama Django Unchained, starring Jamie Foxx and Christoph Waltz; the Sony adventure comedy The Interview starring Seth Rogen and James Franco; the Oscar-winning drama No Country for Old Men and many more noteworthy titles

    About Cue Digital Media

    Cue Digital Media is one of Canada’s leading online News, Sports and Entertainment Media companies selling online integrated advertising opportunities, branded entertainment, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents select, established, premium online news, sports and entertainment properties in Canada reaching 18 Million Canadian Unduplicated Unique Visitors, according to ComScore Media Metrix, May 2017.

    Brands leverage Cue’s ability to deliver digital engagement to their consumers in two ways; taking advantage of its exclusive premium news, sports and entertainment publisher partner model, and its award-winning branded content production and distribution capabilities. Cue represents some of the most recognized, high profile digital news, sports and entertainment websites.

    Cue is ranked as Canada’s #1 Fastest Growing Media Company in 2014, 2015 and 2016 – Profit 500 Canada 

    About Crackle

    Crackle, a unit of Sony Pictures Television Networks, programs Hollywood movies, popular TV shows, original series and feature films for the worlds connected audience.  Crackle is always freely accessible in Canada with no subscription or commitments required.  Available in 21 countries on every screen, the streaming service houses a robust library of original programming available anytime, anywhere on every connected device. Crackle is available on Facebook or follow @Crackle for real time updates.  For additional information, please go to www.crackle.com.

    For additional information, please contact
    Greg McIsaac Communications
    PR@cuedigitalmedia.com
    416-458-3591

    Cue Digital Media s’agrandit avec l’ouverture d’un nouveau bureau à Montréal

    Oliver Ceballos, publicitaire d’expérience, rejoint Cue en tant que directeur des ventes pour l’ensemble du Québec

    TORONTO / MONTRÉAL (19 juillet 2017) – Cue Digital Media, l’une des plus importantes entreprises média dans le domaine des nouvelles, du sport et du divertissement en ligne au Canada, a annoncé aujourd’hui ses récents plans d’expansion avec l’ouverture d’un nouveau bureau à Montréal.

    L’équipe de Cue à Montréal sera dirigée par Oliver Ceballos, un expert média chevronné qui travaillera directement avec les annonceurs du Québec, à titre de directeur des ventes. La liste d’éditeurs internationaux de Cue, y compris CNN, Bleacher Report et Us Weekly, rejoignent 2,3 millions de Québécois chaque mois selon les dernières données de comScore (juin 2017).

    « Nous sommes très enthousiastes à l’idée d’ouvrir notre premier bureau à l’extérieur de Toronto avec un leader de l’industrie comme Oliver pour nous aider à mieux nous intégrer dans la communauté sans cesse en évolution de la publicité et du marketing au Québec », explique David U.K., PDG et fondateur de Cue Digital Media.
    « C’est une autre étape majeure pour Cue, car nous nous concentrons sur l’expansion et la construction d’une infrastructure nationale pour soutenir nos partenaires, nos plates-formes et nos nouveaux clients. »

    M. Ceballos, possède plus de 10 années d’expérience dans l’industrie publicitaire, au cours desquelles il a largement couvert le marché québécois. Il a entre autres contribué à la stratégie média de plusieurs annonceurs d’envergure tels que Molson Coors, Loto-Québec, Banque de Montréal, Metro, Forzani et Fido. Durant sa carrière, Oliver a occupé des postes seniors chez Maxus, BCP et DentsuBos, où il a été récompensé par de nombreux prix de l’industrie, y compris l’or aux Media Innovation Awards.


    À propos de Cue Digital Media

    Cue Digital Media est l’une des principales compagnies médias de nouvelles, de sport et de divertissement en ligne au Canada. La société offre des opportunités publicitaires intégrées, de création de contenu, des commandites et partenariats aux plus importantes agences ainsi qu’aux sociétés figurant au Fortune 100. Cue représente exclusivement des éditeurs en ligne premium et bien établis dans le domaine des nouvelles, du sport et du divertissement au Canada, rejoignant plus de 17 millions de visiteurs uniques canadiens par mois. Cue détient les droits exclusifs pour représenter certains des sites web les plus connus et prestigieux dans le domaine des nouvelles, du sport et du divertissement.

    Pour plus d’informations, veuillez contacter
    Greg McIsaac
    PR@cuedigitalmedia.com
    416-458-3591

    Cue Digital Media Expands with New Montreal Office

    Advertising executive Oliver Ceballos Joins Cue as Director of Sales, Quebec
    Peter Bates Joins Cue as new Director of Business Development

    TORONTO / MONTREAL (July 19, 2017) – Cue Digital Media, one of Canada’s leading online news, sports and entertainment media companies, announced today its latest expansion plans with the opening of a new office in Montreal.

    Leading the Cue team in Montreal is veteran advertising executive Oliver Ceballos, who will work directly with Quebec-based advertisers as Director of Sales, Quebec. In total, Cue’s slate of international publishers – including CNN, Bleacher Report and Us Weekly – reaches 2.3 million unique people in Quebec each month according to the latest data from comScore (June 2017).

    “We are thrilled to open our first office outside of Toronto and have such a connected industry leader like Oliver to help us better engage with the dynamic advertising and marketing community in Quebec,” says David U.K., CEO and Founder, Cue Digital Media. “This is another major step for Cue, as we are focused on expansion and building a national infrastructure to support our partners, platforms, and new business.”

    Ceballos brings more than 10 years of industry experience to the Cue team and has worked extensively in the Quebec market to elevate the profile of major advertisers such as Molson Coors, Loto-Quebec, Bank of Montreal, Metro, Forzani and Fido. Throughout his career, Ceballos has held senior roles with Maxus, BCP and DentsuBos, where he was recognized with several industry awards, including a Golden Media Innovation Award.


    Peter Bates – Director of Business Development

    Cue also confirmed today that Peter Bates joins Cue as the company’s new Director of Business Development. In this newly created position, Bates will manage the strategic growth of Cue’s news, entertainment and sports business units, and oversee the company’s expansion into new business verticals.

    Bates brings close to 10 years of industry and business development experience to the Cue team, including leading commercial and publisher relationships for Videology and YuMe.

    “More and more of the world’s top publishers and digital platforms are seeing the value Cue offers to bring their audiences and product solutions to Canadian advertisers”, says U.K. “Peter will play a huge role in growing our offering and ensuring that our partners are fully leveraging the Canadian ad marketplace and Cue’s growing team of digital sales specialists.”


    About Cue Digital Media

    Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

    For additional information, please contact
    Greg McIsaac
    PR@cuedigitalmedia.com
    416-458-3591

    Cue Digital Media Expands its Sales Team with Key Appointments

    Cue Digital Media, one of Canada’s leading online news, sports and entertainment media companies, announced today that the company has expanded its sales teams with several senior appointments.

    Rajan Sharma joins Cue as its new National Sales Director of News, Business and Finance. Jason Lord and Chnida Walsh come aboard as National Sales Executives for the Sports Group, Shelley Wilson is appointed to Cue’s Women’s Group and Caitlin Wakefield joins Cue’s growing Entertainment Sales team.

    Cue’s new sales leaders will manage relationships with advertising agencies and clients across the company’s growing exclusive portfolio of premium News, Sports, Entertainment and Women’s platforms.

    “As Canadian digital media consumption of premium destinations like CNN, Bustle and Bleacher Report continues to soar, we have a growing list of advertisers and sponsors that are very keen to integrate their brands with our slate of premium partners,” says David U.K., CEO and Founder, Cue Digital Media. “Expanding our sales team with innovative leaders allows us to give our partners broader opportunities across exclusive platforms that millions of Canadians connect with every day.”

    Rajan Sharma – National Sales Director, News, Business and Finance
    As the National Sales Director for Cue’s expanded News, Business and Finance vertical, Rajan Sharma manages access to the company’s premium news platforms, including CNN, CNN Money, Business Insider and Vox.com.

    With Canadian consumption of U.S.-based news sources at an all-time high, Cue’s News platforms now attract 9 million unduplicated unique viewers a month. The company also ranks as the #1 media company in comScore’s Business and Finance category (May 2017), with a reach of more than 5.1 million unique Canadian visitors per month.

    Sharma joins Cue with nearly 20 years of digital media sales and brand marketing experience garnered from holding a variety of senior roles with several prominent media and advertising companies, such as Tremor Video, CBC and The Weather Network.

    Caitlin Wakefield – National Executive, Entertainment Sales
    Caitlin Wakefield manages Cue’s slate of premium entertainment platforms, including Rolling Stone, College Humor and GameSpot.

    Cue’s expanding entertainment properties continue to attract more and more Canadians. The company currently ranks as Canada’s #2 media company in comScore’s Entertainment category (May 2017), with a reach of more than 6.6 million unique visitors per month.

    Prior to joining the Cue team, Wakefield was an account executive at Videology and worked closely with national advertisers during her time at Rogers Media and Bell Media.

    Jason Lord and Chnida Walsh – National Executives, Sports Sales
    Jason Lord and Chnida Walsh oversee Cue’s growing sports portfolio that features top international sites and boasts all Canadian digital assets for Bleacher Report, SB Nation, and the Ultimate Fighting Championship (UFC®).

    Overall, Cue reaches more than 3.2 million Canadian sports fans with its digital assets and 50 per cent of the viewers that do not visit other Canadian sports sites, according to comScore May 2017.

    Lord’s broad range of digital media experience includes previously held senior strategy roles with Wave Digital Media, AcuityAds and Rogers Media. Walsh brings more than 10 years of senior sports sales experience to the Cue team. She previously held senior roles at Insight Sports, The Hockey News and The Score.

    Shelley Wilson – National Executives, Women’s Group
    Shelley Wilson joins Cue to manage its full slate of female-skewing inventory that includes Us Weekly, Bustle and Thought Catalog. The platforms in Cue’s Women’s Group now reach 4.2 million unique visitors per month in Canada according to comScore May 2017 – ranking 3rd among all Lifestyle media companies in Canada.

    Wilson comes to Cue from Jones Media where she managed several high performing brand campaigns for major Canadian clients. Wilson has also held Account Executive roles at Mode Media and TC Media.

    About Cue Digital Media
    Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

    GroupM Anniversary Party – It’s All About The People!

    Cue Digital Media & Pros & Content recently made a road trip to Montreal to help celebrate another stellar year at GroupM. Check out the video from the night!

    Happy Anniversary, GroupM!

    David U.K., Talks Influencer Amplification

    Recently David U.K., CEO of Cue Digital Media sat down with influenceTHIS, to discuss what is necessary to make your influencer marketing campaign stand out. Check out the interview below.