Business Insider Selects Cue Digital Media as Exclusive Advertising Representative in Canada

With addition of Popular Business News Site, Cue’s comScore Business and Finance
Category Ranking Jumps to #2

Business Insider is the largest business news site in the US and one of the fastest growing news brands in the world. The company pioneered a digital-native approach to business news that is social and mobile at its core – and whose desirable audience is the next generation of business leaders. The site has enormous reach in Canada, US and abroad: 100 million unique visitors around the globe. Tech Insider, a new site that is already the most shared tech outlet on Facebook, has a fresh approach to covering technology, science, innovation and digital culture.

With the inclusion of Business Insider, Cue now ranks #2 among media companies in the comScore Business and Finance category, with a reach of more than 4.5 million unique visitors per month in Canada. In addition to Business Insider, Cue also represents CNN Money in Canada – CNN’s dedicated business site that delivers exclusive business, markets, technology, media, luxury and personal finance news.

Business Insider has quickly become one of the world’s most influential digital media brands by serving business leaders with the stories they care most about,” says David U.K., CEO of Cue Digital Media. “We are thrilled to give Canadian advertisers exclusive access to Business Insider, Tech Insider, and CNN Money – globally renowned business publishers that offer large, business-savvy Canadian audiences that are curious, engaged and influential.”

“As Business Insider continues to expand its presence around the globe, it’s essential to partner with companies like Cue Digital Media that understand the profound transformation in how consumers of business news get their news and information,” says Julie Hansen, President and COO, Business Insider. “Cue has both the reach and market savvy to make the most of how we engage with audiences in Canada – an increasingly important market for us.”

Top Ranked Business and Finance media sites in Canada – Unique Visitors in Feb 2016
• Yahoo Finance – 6.2 million
• BUSINESS INSIDER/CNN Money ( Cue Digital Media) – 4.5 million Unduplicated UV’s
• Globe and Mail – Report on Business – 3 million
• MSN Money – 2.2 million
• Bloomberg – 2.1 million
• AOL – Huff Post Money and Finance – 2 million
• CBC.ca Business – 1.8 million
(Source: comScore Feb 2016)

What You Need to Know About Business Insider
• 100% focused on digital storytelling and digital media
• More than 60% of visits come through mobile devices
• 83% of Business Insider visitors in Canada are unduplicated with Yahoo Finance
• Business Insider has massive global reach on social platforms

Twitter – 3.3 million followers
Facebook – 6.0 million followers
LinkedIn – 1.2 million followers

About Cue Digital Media
Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue represents some of the most recognized, high-profile digital news, sports and entertainment websites including:

  • Sports: NFL® (National Football League), Bleacher Report, SBNation, UFC® (Ultimate Fighting Championship)
  • Entertainment & Lifestyle:Turner Broadcasting, theChive, VOX Media, Funny Or Die, College Humor, VIACOM, Uproxx, Brobible, Dorkly, Woven Media.
  • Business and Finance: Business Insider, CNN Money
  • Tech:CNN Tech, TheVerge, Polygon, Tech Insider.
  • News: CNN, CNN Money
  • Women: Bustle, Thought Catalog.

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