Business Insider


Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals, and has grown to become the webs biggest business site; bigger than Bloomberg, AOL, Business Week, Forbes & The Wall Street Journal. Business Insider is #1 among small business owners and is one of the most socially shared sites on the web. In addition to all of this, Business Insider also has some of the must affluent users on the web, with 9% of users having a portfolio valued at over $1 Million and a mean HHI of $97,000.

Launched in 2007 by former top-ranked Wall Street analyst Henry Blodget and DoubleClick executives Dwight Merriman and Kevin Ryan, the site is now the largest business news site on the web. Business Insider was acquired by German media company Axel Springer SE in September, 2015.

Canadian Audience

Unique Monthly Visitors: 3,089,000
Page Views: 94MM
Male / Female: 58% / 42%
Age 25-54: 64%
HHI $100K+: 34%

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