Cue Digital Media Expands with New Montreal Office

Advertising executive Oliver Ceballos Joins Cue as Director of Sales, Quebec
Peter Bates Joins Cue as new Director of Business Development

TORONTO / MONTREAL (July 19, 2017) – Cue Digital Media, one of Canada’s leading online news, sports and entertainment media companies, announced today its latest expansion plans with the opening of a new office in Montreal.

Leading the Cue team in Montreal is veteran advertising executive Oliver Ceballos, who will work directly with Quebec-based advertisers as Director of Sales, Quebec. In total, Cue’s slate of international publishers – including CNN, Bleacher Report and Us Weekly – reaches 2.3 million unique people in Quebec each month according to the latest data from comScore (June 2017).

“We are thrilled to open our first office outside of Toronto and have such a connected industry leader like Oliver to help us better engage with the dynamic advertising and marketing community in Quebec,” says David U.K., CEO and Founder, Cue Digital Media. “This is another major step for Cue, as we are focused on expansion and building a national infrastructure to support our partners, platforms, and new business.”

Ceballos brings more than 10 years of industry experience to the Cue team and has worked extensively in the Quebec market to elevate the profile of major advertisers such as Molson Coors, Loto-Quebec, Bank of Montreal, Metro, Forzani and Fido. Throughout his career, Ceballos has held senior roles with Maxus, BCP and DentsuBos, where he was recognized with several industry awards, including a Golden Media Innovation Award.

Peter Bates – Director of Business Development

Cue also confirmed today that Peter Bates joins Cue as the company’s new Director of Business Development. In this newly created position, Bates will manage the strategic growth of Cue’s news, entertainment and sports business units, and oversee the company’s expansion into new business verticals.

Bates brings close to 10 years of industry and business development experience to the Cue team, including leading commercial and publisher relationships for Videology and YuMe.

“More and more of the world’s top publishers and digital platforms are seeing the value Cue offers to bring their audiences and product solutions to Canadian advertisers”, says U.K. “Peter will play a huge role in growing our offering and ensuring that our partners are fully leveraging the Canadian ad marketplace and Cue’s growing team of digital sales specialists.”

About Cue Digital Media

Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

For additional information, please contact
Greg McIsaac

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