Cue Digital Media Lands New Partnership With Inverse Media

TORONTO (January 8, 2018) – Cue Digital Media announced today a new partnership with Inverse Media – the technology-driven media company delivering millennials the latest digital, culture, science, and innovation news.

Always asking “What’s Next?”, Inverse was launched in 2015 by Dave Nemetz, the co-founder of the popular sports website, Bleacher Report. Nemetz wanted to inspire young adults with a scientific approach to analyzing culture and a cultural approach to talking about science.

As part of the partnership, Cue will manage Inverse’s advertising inventory in Canada, giving advertisers exclusive access to the thousands of engaged millennials who are connecting with the Inverse platform every day. 

Overall, Inverse attracts 300,000 Canadian millennials each month according to the latest data from comScore (October 2017).  

“Inverse is hyper-focused on serving a forward-looking audience, through innovative editorial and a best-in-class mobile web experience,” said David U.K., CEO, Cue Digital Media. “It’s wonderful to partner with dynamic publishers like Inverse who actually connect with millennials in a meaningful way.”

The creative advertising teams from both companies will work together to produce dynamic brand integrations and optimize programmatic revenues across all Inverse platforms in Canada.

“Inverse has seen tremendous growth in Canada and this audience is integral to our global community,” said David Spiegel, Chief Revenue Officer, Inverse. “It is amazing to work with an engaged partner like Cue who truly understands the market and can help create smart and engaging experiences.”

 

About Inverse

Inverse is a digital media and entertainment company focused on sparking curiosity about the future with an audience of over 10 million monthly uniques on its website and 50 million people per month across all platforms. Through thought-provoking editorial, original video programming, and unique angles and topics, Inverse serves a perpetually inquisitive and forward-looking audience so they can go deeper on their passions and get smarter about the future.

For more information visit http://www.inverse.com.

About Cue Digital Media

Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 18 million unique Canadians each month. Cue has the exclusive digital rights to represent some of the most recognized, high-profile digital news, sports and entertainment websites.

For additional information, please contact:
Greg McIsaac
PR@cuedigitalmedia.com
416-458-3591
http://cuedigitalmedia.com/

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