Us Weekly and Rolling Stone Form New Online Advertising Agreement with Canada’s Cue Digital Media


TORONTO (May 10, 2016) – Cue Digital Media announced today a new online advertising partnership with Wenner Media. The fast-growing media company will now represent two of the publisher’s iconic entertainment brands – Us Weekly and Rolling Stone.

Cue will manage Us Weekly and Rolling Stone’s suite of Canadian digital inventory. As part of the deal, the creative advertising teams from both companies will work together to produce dynamic brand integrations and optimize programmatic revenues across Us Weekly and Rolling Stone’s platforms in Canada.

The deal is the latest in a string of significant new media partnerships announced by Cue Digital Media this quarter – including advertising deals with digital news leaders Business Insider and MailOnline. With these new global partnerships, Cue Digital Media is now reaching 17 million Canadians* each month across its suite of premium global publishers.

“Cue’s expansion continues at an exciting pace. Adding Us Weekly and Rolling Stone takes our vertical platforms to a whole new level,” says Christopher Law, President of Cue Digital Media. “With these key new partnerships, Cue has defined itself as a ‘must-have’ for advertisers to reach young and affluent Canadians. We cannot wait to get our clients fully engaged in Cue’s dynamic new entertainment platforms.”

“We are excited about this collaboration that values premium content partners,” says Matthew Schulte, executive director of Digital Sales, Us Weekly. “Cue is the perfect match for us to elevate our brands among Canadian advertisers and we look forward to creating an engaging experience for our Canadian audience.”

About Us Weekly
Us Weekly is a cultural reference point and engages 50 million consumers with the most timely and current entertainment news, style, beauty and fitness/nutrition content, all through the lens of celebrity. As the pop culture catalyst and source for all things celebrity, consumers access Us Weekly across print, digital, mobile and social platforms. Owned by privately-held Wenner Media, which also owns and publishes Rolling Stone and Men’s Journal, Us Weekly is headquartered in New York. For more information, please visit www.usmagazine.com.
1.65 Million Unique Canadians Visitors*

About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for nearly 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to over 40 million fans of the brand every month.  Owned by privately-held Wenner Media, which also owns and publishes Us Weekly and Men’s Journal, Rolling Stone is headquartered in New York. For more information, please visit www.rollingstone.com.
1.62 Million Unique Canadians Visitors*
*ComScore Media Metrix Feb 2016

About Cue Digital Media
Cue Digital Media is one of Canada’s leading online news, sports and entertainment media companies selling online integrated advertising opportunities, branded content, sponsorships and partnerships to major agencies and Fortune 100 brands. Cue exclusively represents only select, established, premium online news, sports and entertainment properties in Canada reaching over 17 million unique Canadians each month. Cue represents some of the most recognized, high-profile digital news, sports and entertainment websites including:

  • Sports: NFL® (National Football League), Bleacher Report, SBNation, UFC® (Ultimate Fighting Championship)
  • Entertainment & Lifestyle:Turner Broadcasting, theChive, VOX Media, Funny Or Die, College Humor, VIACOM, Uproxx, Brobible, Dorkly, Woven Media.
  • Business and Finance: Business Insider, CNN Money
  • Tech:CNN Tech, TheVerge, Polygon, Tech Insider.
  • News: CNN, CNN Money
  • Women: Bustle, Thought Catalog.

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