Cue Digital Amplifies Brand’s Existing Social Campaigns in Premium Mobile Publisher Environments
-New Boost Box ad format increases post view time and lifts brand awareness-
TORONTO, February 5th, 2019 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced a partnership with technology solutions provider Polar. With this agreement, Cue becomes the first company in Canada to deliver the new Boost Box ad format for brands to their run social posts as display ads in Cue’s brand safe, premium mobile publisher environments.
Boost Box captures posts from a brand’s social handle and dynamically renders it as an integrated digital ad within a mobile 300x250 ad slot in the stream. This allows brands to re-purpose their existing, organic Facebook, Instagram, and Twitter posts and run them in publisher display inventory. Globally, brands are experiencing stronger engagement and attention than any standard banner ad. In an Ipsos Connect social card distribution brand lift study conducted in fall 2018, Boost Box performed better than standard display alternatives, delivering 71 percent increase in brand awareness, 54 percent lift in brand relevance, and 42 percent greater purchase intent.
“We are excited to offer brands a simple way to amplify their existing social campaigns to new audiences,” said David U.K., CEO, Cue Digital. “Boost Box and social media amplification is one more way Cue Digital is transforming itself into a digital media company of the future.”
“Forty-one percent of social media users say they no longer trust the ads they see in social platforms. That growing banner blindness means that brands and advertisers need to diversify paid social spend,” said Kunal Gupta, CEO, Polar. “We chose to partner with Cue Digital, in Canada, because their premium publishers provide the trusted, brand safe environment advertisers need to maximize their results.”
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 18 million unique Canadians for premium publishers each month, including more than 80% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at www.cuedigitalmedia.com
About Polar
We partner with premium publishers to help accelerate revenue growth with our suite of innovative branded content and advertising products. Conde Nast, Gannett, Oath, News Corp, NBC Universal, and The Telegraph work with us to support their direct-sold commercial content and ad product businesses. Our platform is built exclusively for publishers and offers distribution, campaign management, and reporting capabilities. We partner with publishers across 15 countries with offices in New York, London, Sydney, and Toronto. To learn more, visit us at www.polar.me.
For additional information, please contact
Nikki Gentles
416-737-6801